Monday, April 18, 2011

Tariko Rustam Biography

At age 17 he moved to Moscow, where he graduated from the Moscow Institute of Transport Engineers (MIIT), laboring during study as a janitor. In 2000 he received the diploma of the French business school INSEAD.

Tariko After high school he worked in the travel agency "Business Tour", which is well known, including the fact that the beginning of the first foreigners to place not only in specialized hotels, but also in other hotels of the country. Thanks to the work in the tourist business, Tariq established ties in the foreign business community, which helped him to conclude in the early 90's contract for the supply of products to Russia, the Italian company Ferrero SpA (the famous "Kinder Surprise").

Soon, with chocolate Tariko switched to alcohol. In 1990 he received an exclusive contract for the supply and distribution of beverage brands Martini. The popularity of Italian vermouth allowed to become an entrepreneur at the time the largest importer of Martini in the world. In 1992 he founded his own company Roust Inc, the procurement of alcohol abroad and selling it in Russia.

Capitalize on this business, on its own assessment, about $ 200 thousand, Tariq created his own brand of alcohol - vodka premium "Russian Standard". As of September 2008 "Russian Standard" controls more than 60% of Russia's alcohol market in this segment.

In 2002, Martini has terminated the contract with Roust Inc resulting Tariko company lost 50% of turnover. However, soon he was able to conclude an agreement with another Italian company - Cinzano, also producing vermouth.

In 2006, members of the alcohol market overwhelmed Tariko lawsuits, demanding to cancel the trademark "Russian Standard". Nevertheless, successful businessman competitors have not achieved: the trademark was recognized as "common knowledge".

But he Tariko was luckier in litigation over the brand. In 2008 he achieved a ban on the use of one of the largest skyscrapers built in the Moscow-City ", the name of Imperia. Rospatent sided with the JSC "Rust Inc., which is part of the holding" Russian Standard "and selling vodka Imperia, which required the registration of a trademark Imperia Tower illegal.

In the second half of 1990 Tariko decided to try his hand at banking. In 1997, he initiated the establishment of the bank "Russian Standard". This title was acquired in early 1999 "Agrooptbank. Market concept of a new lending institution has the orientation of the retail sector. The main activities - issue of plastic cards, consumer loans, auto loans.


The key to stable development of bank "Russian standard" have long been a high-stakes potrebkreditovaniya and various hidden commissions. It is they who in August 2007 caused extensive inspections by Rospotrebnadzor, the Antimonopoly Service, the Central Bank and Financial Intelligence. The result was a visit Tariko to the General Prosecutor's Office, after which the bank refused the commission on all consumer loans, including the already issued. Were also reduced rates of "Russian Standard Insurance". The bank then estimated the loss of the organization from 50 to $ 200 million (per year and for several years, respectively).


Today Tariko sole owner of Russian Standard Bank ", eponymous vodka factory and an insurance company, Russian Standard Insurance".